Understand how event ticketing fees work in Australia and why the final booking fee paid by your customers matters when choosing a ticketing platform.
When comparing event ticketing platforms, the headline platform fee does not always tell the full story. For organisers, one of the most important numbers is what your customer actually pays when they reach checkout.
A lower, transparent booking fee can help keep the final ticket price attractive and avoid giving buyers an unpleasant surprise just before they purchase.
Online ticketing generally involves two costs: the fee charged by the ticketing platform and the cost of processing the customer's payment.
Some providers combine these costs into one booking fee. Others display separate platform, processing or card fees. The useful comparison is therefore the total amount added to the buyer's ticket price.
If you advertise a $30 ticket, your customer is naturally interested in what they will actually have to pay.
A large fee added at checkout increases the gap between the advertised ticket price and the final purchase price. Keeping that gap small makes pricing easier for organisers to communicate and simpler for buyers to understand.
The platform fee pays for the ticketing technology used to list the event, process bookings and manage tickets.
Card payments also have processing costs. These may be incorporated into the booking fee or added separately depending on the provider.
When comparing platforms, check whether the quoted fee represents the complete buyer charge or whether additional payment or card fees appear later.
Some ticketing platforms charge a percentage of the ticket value. This means the booking fee can continue increasing as the ticket price rises.
For organisers selling higher-priced tickets, it is worth checking how much the customer will ultimately pay rather than comparing percentages alone.
Evntflw uses a tiered platform fee rather than simply increasing the platform charge as a percentage of every ticket.
The buyer sees the total booking fee, which includes the Evntflw platform fee and payment processing costs. No additional card fee is then added at checkout.
View Evntflw's current ticketing fees →
When choosing a ticketing platform, put yourself in the buyer's position. Look at the advertised ticket price, the booking fee and the final amount they will be asked to pay.
Also consider the wider service: event creation, attendee management, ticket scanning, payout timing and how easy the buying process is for your customers.
A few dollars of additional booking fees may look small in isolation, but buyers notice the total price of attending an event — particularly when purchasing multiple tickets.
Keeping booking fees reasonable helps organisers offer better overall value without having to reduce the actual ticket price of their event.
Evntflw is built to keep event ticketing straightforward: clear ticket prices, transparent buyer booking fees and simple tools for independent Australian event organisers.